Priwatt
E-Commerce
Redesign / Design System / System Configurator
Priwatt is one of Germany’s leading providers of "Balkonkraftwerke" (balcony power plants) and plug-and-play solar energy solutions. Following a comprehensive corporate rebranding, the company needed a web experience that reflected their new modern identity.
Client:
Priwatt
Agency:
Twenty Digital
Scope
UX/UI
Design System
No-Code
Development
Duration
May 2024 - Ongoing
Project Goals & Objectives
End-to-End Digital Transformation
To reimagine the entire user journey—from initial homepage engagement to final checkout—by implementing a modern visual language and high-performance UX patterns that drive conversion and brand trust.
Architectural Re-engineering
To overhaul the site’s foundational structure through a comprehensive sitemap audit, turning "heavy," complex service data into a clean, easily searchable environment that guides users to their destination instantly.
Scalable Enterprise Design System
To establish a single source of truth within Figma, translating the brand book into a robust system of standardized components—buttons, grids, and typography—ensuring 100% visual consistency across hundreds of unique pages
Advanced Solar Configurator Integration
To bridge the gap between technical solar engineering and consumer decision-making by developing an intuitive, real-time tool that allows users to design and optimize their own PV systems with professional-grade accuracy.
Developer Readiness & Implementation
To bridge the handoff gap by delivering a high-fidelity, production-ready design package, complete with documented states, responsive behaviors, and technical specifications to ensure a seamless transition to the development phase.
Solutions
Unified Design System Implementation
We are translating the agency’s brand book into a comprehensive Figma Design System. This creates a single source of truth that standardizes components—buttons, grids, and typography—ensuring 100% visual consistency as we scale the site’s high-volume content.
Advanced Photovoltaic (PV) System Configurator
Developed to bridge the gap between technical solar data and consumer decision-making, this configurator allows users to design, visualize, and optimize their own solar energy systems in real-time. By integrating geospatial data and electrical logic, the tool provides professional-grade accuracy with a consumer-grade interface.
Accelerated Design through Modular Systems
I’ve engineered a comprehensive, "Ready-to-Use" Figma framework consisting of pre-configured, high-fidelity sections. By shifting from manual page-building to a modular layout system, I can assemble fully responsive websites in a fraction of the time.
This systematic approach eliminates repetitive tasks, ensuring that every project moves from concept to developer-ready reality with maximum speed and total brand consistency.
The Framer Marketing Hub
To empower the marketing team during high-stakes commercial windows like Black Friday, Christmas, and new product launches, we developed a centralized Framer Marketing Hub that transforms seasonal campaigns into a modular, high-performance ecosystem.
By building a comprehensive Design System directly within Framer, we provided a suite of "plug-and-play" components and ready-made layouts—including specialized sections for the "EcoFlow WAVE 3" and "Black Month" promotions—that allow for instant deployment without sacrificing brand integrity.
This system eliminates traditional development bottlenecks, enabling the team to drag, drop, and launch polished, fully responsive landing pages engineered for maximum conversion and rapid sales impact.
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